College Project

Impact Report - American Farmland Trust 2023

Project: Design an impact report website prototype for the organization, American Farmland Trust as well as a new modern logo

Objective: To create a visually appealing design for the American Farmland Trust Impact report and to easily communicate the information to the viewer

Overall Visual: Informative, Brand, Attention grabbing, and organization of information

My Design: To start I designed a new modern logo using a bee to symbolize a hard working community that which the organization stands for. Then going into the details of designing a new brand identity with an earthy softer color palette and sticking to a modern clean feeling